Category: Sustainable marketing

  • What is environmentally friendly?

    What is environmentally friendly?

    There are definitions in the world of sustainability that can be confusing. One of them is “environmentally-friendly”. Is it all marketing?

  • Greenwashing in LCA: common examples

    Greenwashing in LCA: common examples

    A very big pitfall in communication about sustainability is being completely honest about environmental performance. I’ll go through a few common greenwashing examples so that you don’t make the same mistake!